In 2023, content creator Yoshua Marcellos, aka Celloszxz, had an idea: what if fight night felt less like a sports broadcast and more like an event your entire feed was talking about? The result was BYON Combat Showbiz, and it changed what combat sports could look like.
Now Indonesia’s largest combat sports series, BYON is built on a “sportainment” concept that wraps professional martial arts in digital entertainment energy. You don’t need to be a combat sports fan to love it – but you will need to follow the rivalries, the personalities and the build-up. Here’s where to start.
Follow the build-up
The real BYON experience starts long before fight night. Follow @byoncombat on Instagram, YouTube and TikTok for training clips, face-offs, press conferences and weigh-ins that set the mood for each event.
Know what to watch for
One of BYON’s signature formats is kickstriking, a ruleset that combines punches, kicks, knees and elbows while limiting prolonged clinches to keep the action moving.

The result? Fast-paced exchanges that reward aggressive striking and rarely leave viewers waiting for the next big moment. Even if you’re completely new to combat sports, it’s an easy format to follow – and an exciting one to watch.
Let the rankings be your guide
Not sure who to root for? BYON’s rankings are one of the easiest ways to get your bearings.
Fighters are ranked across various weight classes – Flyweight to Super Welterweight – making it easy to see who’s climbing the ladder, who’s defending their place and which matchups could reshape the leaderboard.
Catch the action on Vidio
From live events and full replays to highlights and behind-the-scenes coverage, Vidio is where you can follow every stage of the BYON journey.

Watch the latest fights, revisit unforgettable knockouts or catch up before the next event.