Helm for App Store Connect
Manage updates & beta testers
Free · In-App Purchases
Speed up your development process and join the 16K+ incredible app developers who already love using Helm for App Store Connect!
Meet Helm for App Store Connect, the all-in-one iOS and macOS app that enhances App Store Connect, supercharging your app updates, localization, and ASO with AI-powered tools.
■ The Fastest Way to Update All Your Apps
Helm is up to 12x faster than the App Store Connect website, giving you more time to build features.
■ The Easiest Way to Translate & Improve Text
Harness AI to enhance text, generate keywords, and translate content for all localizations with one click.
■ We Handle Your App Store Optimization
Helm alerts you to duplicate keywords and offers insights from ASO experts. Preview your app in search results to ensure it looks perfect.
■ Pricing made easy with PPP and more.
Manage your In-App Purchases, subscriptions, and pricing directly from Helm. Create products, set up offers, and adjust pricing across territories with the least effort possible.
■ In-App Events
We have been working hard to make it easy for you to create and submit In-App Events! These events will help you attract new users, keep active users informed or bring back lapsed users. It’s also an excellent tool for communicating relevant information.
■ Do More with Customer Reviews
Respond quickly using templates, translations, and AI assistance. Helm translates reviews and generates pros-and-cons lists to guide your improvements.
■ Update Screenshots without any problems.
Easily arrange & replace screenshots, auto-remove alpha channels, visionOS simulator support, and Magic upload! We make sure images go to the correct size, locale, and in the right order!
■ A better TestFlight
With Helm, you can effortlessly draft your TestFlight release notes and send them whenever you’re ready. Just a single click is all it takes to invite all groups or use the previous release as a starting point. This gives you complete control and peace of mind before shipping your TestFlight build. You can even connect your address book and invite any of your friends to the latest beta!
■ App Store Nominations
Draft and submit your nominations to tell the App Store editorial teams all about your wonderful app.
That’s not all…
- Helm is designed with every detail in mind, we aim to provide the best experience out there for App Developers.
- Clever Localizations: Apply your base language text to all supported languages with one click.
- No Login, Still Secure: Add a password to Helm and lock/unlock access with Touch ID.
- Easy Setup & Support for Multiple Teams: Set up team members with an encrypted .helm file and limit access to specific apps.
- Easy-to-Read App States & Direct Submit: Understand your app's state and skip the “ready for review” state if desired.
- Launch Checklist: Never guess what's missing before submitting again.
- Dark Mode: Ship updates at night without straining your eyes.
- Review Sharing: Generate and share images of your favorite reviews.
- Keyboard shortcuts: Become even faster at shipping updates with quick intuitive keyboard shortcuts
Try Helm for free today and share your feedback!
## Terms and Conditions
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## Privacy Policy
https://helm-app.com/privacy
more ■ New
- Calendar integration for In-App Events, so start dates can show up in Calendar with reminders before they go live.
- GPT 5.6 Luna as the default model.
■ Improvements & Fixes
- RTL screenshot order in ASO Preview to match the App Store.
- Better RTL handling in In-App Events preview images.
- ESC now dismisses the checklist when it’s open.
- In-App Event date-entry flow that makes it easier to set publish, start, and end dates in a better order.
- Sorting options for In-App Events and Nominations, plus a grid view for Nominations.
- Two cancel buttons no longer appear when editing IAP prices.
2.3.8 2 days ago
■ New
- New OpenAI model options: Sol, Terra, and Lunar.
- Onboarding welcome screen updates, including highlighting apps already using Helm and updated intro copy.
- Support for the new social media age rating declaration
■ Improvements & Fixes
- Translation verification and error handling for the requested language, to avoid translations landing in the wrong language.
- Start date requirements for in-app purchases and subscriptions.
- Settings-related bug fixes, including duplicate Settings menu items.
- Copying the redeem URL from the offer code cell now includes the correct App ID.
- When uploading an attachment, we no longer wipe unsaved changes to review notes.
- visionOS and tvOS only apps now also show the icons in the app selector views.
- Fixed a bug where uploading images to an In-App Purchase or Subscription would not show.
2.3.7 23 Jul
■ New
- You can now create offer codes from the CLI.
- You can now view offer code prices from the CLI.
■ Improvements & Fixes
- Subtitle is no longer required to submit a version for review.
- Fixed an issue where windows would not launch when the ‘Hide Welcome to Helm’ setting is enabled.
- Update version no longer shows if there is no version to update to in the feedback form.
- Fixed an issue where some In-App Events would not show some times.
2.3.6 11 Jul
■ New
- The menu bar now has an option to copy the App Icon for any app.
■ Improvements & Fixes
- Fixed an issue where the ordering of versions would be inconsistent.
- Fixed an infinite loading problem when automatically launching an app on open.
2.3.5 4 Jul
■ New
- Helm CLI now supports managing In-App Events.
- Helm CLI now supports duplicating an In-App Purchase or Subscription.
- Fixed an issue that would result in the Age Rating declaration not saving.
■ Improvements & Fixes
- Creating a new In-App Purchase price change with no start date no longer results in overlapping schedules.
- Window restore and tray-open behavior on macOS is more reliable, including window size, position, duplicate windows, and recovering the main window.
2.3.4 1 Jul
■ New
- Helm CLI now allows managing subscription localizations.
- There is a setting to add a disclaimer for AI translated release notes.
- There is a setting to either show reference name or title for In-App Event cards.
■ Improvements & Fixes
- What’s new field no longer clears itself when submitting for review.
- Tapping on Age Rating Declaration in the Launch List now always opens on Single Page layout.
2.3.3 19 Jun
■ New
- Video app review attachments are now supported.
- Monthly billing with a 12-month commitment for yearly subscriptions.
■ Improvements & Fixes
- App Store Connect submissions no longer require review notes for in-app purchases.
- App review submissions no longer fail when another item is already waiting for review.
- App encryption documentation is now recognized correctly during app submission.
- Deleting an in-app purchase no longer crashes the app in some cases.
- Pricing schedules now validate correctly in all cases for new In-App Purchases.
- Custom AI keys now work correctly by not passing temperature value.
- Review action buttons no longer wrap awkwardly.
- Copying localizations to a new In-App Purchase or Subscription now brings over all languages as expected.
- Screenshot uploads are more reliable.
2.3.2 16 Jun
■ New
- The CLI now supports managing In-App Purchases.
■ Improvements & Fixes
- Versions no longer fail to load.
- Items can be submitted even if other submissions are in progress.
2.3.1 9 Jun
Helm is accessible to coding agents through the brand new Helm CLI and Agent Skill. The new command line tool gives agents a safe, structured, and token efficient way to work with Helm, using the same account setup and product features you already know and love.
We also want to celebrate WWDC26 with you! Use the mobile app to collect 5 new Passport stamps during WWDC week and earn 50% off your first year of Helm Pro. Explore the latest WWDC experiences, complete your Passport, and unlock your discount before the event ends.
■ New
- You can now manage your app’s App Routing Coverage file.
■ Improvements & Fixes
- Improvements to screenshots for different platforms.
- GPT-Image 2 is now the default model for image generation in the app.
2.3 5 Jun
■ New
- Copy a TestFlight group from a different app
- Set prices directly from a CSV file, including territory pricing
■ Improvements & Fixes
- Clearer error when an app review attachment file type isn’t supported
- The “What’s New” field no longer clears or becomes unusable when selecting the first TestFlight build
- CSV imports for testers now provide feedback when the import fails, instead of appearing to do nothing
- Pricing schedules no longer end up with a gap when setting a future manual price for a territory
2.2.6 2 Jun
■ New
- Added support for mailto: links when sending an invite testflight
- Added the ability to copy your App ID from the menu bar
■ Improvements & Fixes
- Fixed frequent freezing when using the app review flow
- Fixed incorrect translations in English versions in the “What’s new” screen after using Translate
- Fixed subscription duplication where the action did nothing without showing an error
- Fixed overlapping schedules when changing in-app purchase (IAP) prices
2.2.5 20 May
■ New
- CSV export of customer reviews
■ Improvements & Fixes
- Fixed In-App Event editing being allowed after it’s added to the review pile
- Fixed in-app event preview and UI to match the new design
- Fixed IAP start dates being treated as past in some time zones
- Improved how API keys are replaced to make permission/rotation less awkward
- Fixed an issue where the subtitle of a nomination type appeared too small
- Fixed nomination information showing creation date instead of publish date
- Fixed duplicated keyword/language ordering instability in ASO
- Fixed a bug where Gumroad license time was shown as elapsed time instead of time remaining
- Fixed an issue preventing progression when an “invalid binary” state is encountered (resubmission needed in App Store Connect before)
- Fixed the Linear integration reconnecting too frequently
- Redesigned previews for In-App Events
- Added UI improvements for In-App Purchases
2.2.4 8 May
■ New
- We now have an option to differentiate without color for status labels in settings
- OpenAI image generation can now be used for In-App Events images
- You can now add a tone of voice in the AI settings to get more control over how the text is generated
- It’s now possible to set up an API base URL when you use your own API key
- You can add field-specific prompts to improve the output of the text generated for you
- You can now download a version’s App Previews
■ Improvements & Fixes
- The Family Sharing confirmation alert does not show when switching between products.
- Start and End dates are set on edit in the offer setup flows.
- Translate button for In-App Purchases and Subscriptions localizations is now shown if there are localizations in an editable state.
- Warning color now has better contrast
- Multiple fixes to the Offer Code creation flow
- Screenshots are no longer empty for new languages
- Suggestions box does not show when searching a language
- Better error handling when uploading App Previews
- Allow setting a price as 0 for In-App Purchase and App pricing
2.2.3 29 Apr
■ New
- You can now import and use your own PPP indices in the app
■ Improvements & Fixes
- In-App Purchase detail page now loads more efficiently
- Corrected PPP calculations for non-US price points
- Fixed typos in the new feature announcement modal
- Warnings for build and version number mismatch are now more consistent
- All models work when using your own API keys
2.2.2 16 Apr
■ New
- You can easily duplicate an In-App Event to use as a base for a new one
■ Improvements & Fixes
- Fixed a bug that caused some buttons to have white text on white buttons
- You can upload files again when giving feedback
- Loading issue fixes
2.2.1 8 Apr
In-App Purchases are here! This is our biggest feature to date. You can now manage your app's In-App Purchases and Subscriptions directly from Helm:
- Create, edit, and duplicate products and subscription groups
- Configure pricing across territories using discounts, multipliers, or Purchasing Power Parity (PPP) indices
- Set up introductory, promotional, and win-back offers
- Generate and manage offer codes
- Schedule price changes
- Localize product listings
- Track everything you need to launch a new product with Launch Lists
- Upload promotional images and review screenshots
Other improvements
- Added support for the App Store's 11 new languages
- Warning when selecting a build with missing encryption documentation
- Fixed a bug where TestFlight feedback without a message wouldn't load
- TestFlight feedback can now be opened in Xcode
- Release App button now shows a loading indicator while the app is being release
- TestFlight performance improvements
2.2 2 Apr
Bug fixes and improvements.
2.1.7 26 Mar
■ Improvements & Fixes
- Fixed a bug that made “Expedite” disabled in the menubar
- Improvements to PPP of pricing and availability
- Bug fixes for Screenshot managements
2.1.6 18 Mar
■ Improvements & Fixes
- UI improvements to the App Pricing and Availability set up flow.
- Fixed wrong calculations in certain territories with some PPP indices.
- UI for PPP indices is now the same across the app.
2.1.5 14 Mar
■ New
- Support for managing your app’s Pricing and Availability.
- Launch List now includes Pricing and Availability for new apps.
- Added a closed-beta unlock flow for the In-App Purchases area.
■ Improvements & Fixes
- Made the email validation more lenient.
- In App Event deep links now suggest the most used format.
- Fixed an issue where the In App Event preview would not show the primary language’s image as a fallback.
- Crash log download names are now unique to a TestFlight feedback to avoid conflicts.
- Fixed an issue where replying to reviews could hang; replies now update more reliably in the reviews list.
- Improved the App Details launch checklist on macOS with better sizing and scrolling, reducing overflow/cut-off issues.
- Fixed Command + Q so quitting Helm works while the app is locked.
- Polished spacing in the manual TestFlight invite email field.
2.1.4 13 Mar
■ Improvements & Fixes
- Fixed an issue where submission would fail with no items occasionally.
- Onboarding improvements.
- Improvements to the Age Rating Declaration sheet save logic.
- Age Rating Declaration launch list entry now shows if there are missing values.
- Age Rating Declaration launch list entry opens the declaration sheet directly on tap.
2.1.3 23 Feb
- Refresh button styling improvements
- Copy from previous version now also shows up for Promotional text
- Made screenshots move actions clearer
- Pro tips now hide correctly when needed
- We now warn you if you’re about to submit the wrong version
- UI Improvements for the toast message
- Some smaller UI inconsistency removal
- You can now submit your app for promotion from the state info modal
- Fixed a bug for TestFlight Group syncing and pinning
- Fixed a bug that would override the start date of Nominations
- Made sure scroll indicators are visible for screenshots
2.1.2 6 Jan
It’s the last update of 2025, and we’re going out with a big one! Thank you for all the support, and we can’t wait to bring you some big features in 2026. Happy New Year!
# NEW
- TestFlight Feedback & Crashes: Read and process your TestFlight feedback directly in Helm
- Integration with Linear, GitHub, Tasks, and Things to easily create tasks based on TestFlight feedback or Customer Reviews.
- Automatically keep TestFlight groups in sync when submitting for review
- You can now set up TestFlight recruitment criteria
- We have redesigned both the Nominations and Customer Reviews pages to be even better and more focused.
- We now help you prepare your app for sale with a single button!
- Helm Passport is now available on macOS too, so it's even easier to use your collected stamps
- Completely redesigned the TestFlight invite flow to be much more straightforward and more intuitive.
# IMPROVEMENTS
- You can now filter Customer Reviews by Territory and have multiple rating filters
- Helm now fully respects your macOS accent color (e.g., if you've set your system accent to Orange, Helm looks more orange too).
- We've improved our submission logic.
- Updated App Store Award winners (Congratulations!).
- Tweaked our brand blue a bit.
- Customer reviews should be translated better.
- Customer reviews now show more clearly how it’s translated.
- TestFlight test information is now easier to find.
- We now show the complete tester count in TestFlight builds.
- You can now set TestFlight groups as favorites to make them easier to access.
- You can now create a TestFlight group based on your collected stamps.
- Improved the way you set dates for In-App Events
2.1.1: Includes a critical bug fix that made Helm crash when scrolling up and down in TestFlight feedback
2.1.1 30/12/2025
It’s the last update of 2025, and we’re going out with a big one! Thank you for all the support, and we can’t wait to bring you some big features in 2026. Happy New Year!
# NEW
- TestFlight Feedback & Crashes: Read and process your TestFlight feedback directly in Helm
- Integration with Linear, GitHub, Tasks, and Things to easily create tasks based on TestFlight feedback or Customer Reviews.
- Automatically keep TestFlight groups in sync when submitting for review
- You can now set up TestFlight recruitment criteria
- We have redesigned both the Nominations and Customer Reviews pages to be even better and more focused.
- We now help you prepare your app for sale with a single button!
- Helm Passport is now available on macOS too, so it's even easier to use your collected stamps
- Completely redesigned the TestFlight invite flow to be much more straightforward and more intuitive.
# IMPROVEMENTS
- You can now filter Customer Reviews by Territory and have multiple rating filters
- Helm now fully respects your macOS accent color (e.g., if you've set your system accent to Orange, Helm looks more orange too).
- We've improved our submission logic.
- Updated App Store Award winners (Congratulations!).
- Tweaked our brand blue a bit.
- Customer reviews should be translated better.
- Customer reviews now show more clearly how it’s translated.
- TestFlight test information is now easier to find.
- We now show the complete tester count in TestFlight builds.
- You can now set TestFlight groups as favorites to make them easier to access.
- You can now create a TestFlight group based on your collected stamps.
- Improved the way you set dates for In-App Events
2.1 30/12/2025
■ New
We now support App Previews! You can now upload and manage your App Previews (Videos) right within Helm.
■ Improvements & Fixes
- Keyword translation improvement: We now translate up to the 100-character limit instead of throwing an error
- Contrast improvement for Dark Mode
- We now use GPT-5.1 as the default AI model
2.0.8 02/12/2025
■ New
- Calendar integration for In-App Events, so start dates can show up in Calendar with reminders before they go live.
- GPT 5.6 Luna as the default model.
■ Improvements & Fixes
- RTL screenshot order in ASO Preview to match the App Store.
- Better RTL handling in In-App Events preview images.
- ESC now dismisses the checklist when it’s open.
- In-App Event date-entry flow that makes it easier to set publish, start, and end dates in a better order.
- Sorting options for In-App Events and Nominations, plus a grid view for Nominations.
- Two cancel buttons no longer appear when editing IAP prices.
more Version 2.3.8 2 days ago
Data Not Linked to You The following data may be collected but it is not linked to your identity: